{"id":60,"date":"2026-11-07T20:51:52","date_gmt":"2026-11-07T20:51:52","guid":{"rendered":"https:\/\/demo.beautifulplugins.com\/image-generator\/?p=60"},"modified":"2026-11-07T20:51:52","modified_gmt":"2026-11-07T20:51:52","slug":"email-marketing-course-part-3-writing-subject-lines","status":"publish","type":"post","link":"https:\/\/demo.beautifulplugins.com\/image-generator\/email-marketing-course-part-3-writing-subject-lines\/","title":{"rendered":"Email Marketing Course, Part 3: Writing Subject Lines"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You can write the best email in the world and it will not matter if nobody opens it. The subject line is the front door, and most of us rush it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Keep it short and specific<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aim for under fifty characters. Say what is inside, name the benefit and avoid vague teasers. Specific beats clever almost every time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/demo.beautifulplugins.com\/image-generator\/wp-content\/uploads\/sites\/13\/2026\/11\/email-marketing-course-part-3-writing-subject-lines-14.png\" alt=\"Email Marketing Course, Part 3: Writing Subject Lines\" class=\"wp-image-63\" srcset=\"https:\/\/demo.beautifulplugins.com\/image-generator\/wp-content\/uploads\/sites\/13\/2026\/11\/email-marketing-course-part-3-writing-subject-lines-14.png 1200w, https:\/\/demo.beautifulplugins.com\/image-generator\/wp-content\/uploads\/sites\/13\/2026\/11\/email-marketing-course-part-3-writing-subject-lines-14-300x158.png 300w, https:\/\/demo.beautifulplugins.com\/image-generator\/wp-content\/uploads\/sites\/13\/2026\/11\/email-marketing-course-part-3-writing-subject-lines-14-1024x538.png 1024w, https:\/\/demo.beautifulplugins.com\/image-generator\/wp-content\/uploads\/sites\/13\/2026\/11\/email-marketing-course-part-3-writing-subject-lines-14-768x403.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Test two versions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Send two subject lines to a small slice of your list, then send the winner to everyone else. Over a few months the gains add up quickly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/demo.beautifulplugins.com\/image-generator\/wp-content\/uploads\/sites\/13\/2026\/11\/email-marketing-course-part-3-writing-subject-lines-8.png\" alt=\"Email Marketing Course, Part 3: Writing Subject Lines\" class=\"wp-image-64\" srcset=\"https:\/\/demo.beautifulplugins.com\/image-generator\/wp-content\/uploads\/sites\/13\/2026\/11\/email-marketing-course-part-3-writing-subject-lines-8.png 1200w, https:\/\/demo.beautifulplugins.com\/image-generator\/wp-content\/uploads\/sites\/13\/2026\/11\/email-marketing-course-part-3-writing-subject-lines-8-300x158.png 300w, https:\/\/demo.beautifulplugins.com\/image-generator\/wp-content\/uploads\/sites\/13\/2026\/11\/email-marketing-course-part-3-writing-subject-lines-8-1024x538.png 1024w, https:\/\/demo.beautifulplugins.com\/image-generator\/wp-content\/uploads\/sites\/13\/2026\/11\/email-marketing-course-part-3-writing-subject-lines-8-768x403.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Next week in Part 4 we look at preview text and the first line of your email.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Part three of our email course shows how to write subject lines people actually open.<\/p>\n","protected":false},"author":1,"featured_media":62,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[17,16],"class_list":["post-60","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","tag-course","tag-email-marketing"],"_links":{"self":[{"href":"https:\/\/demo.beautifulplugins.com\/image-generator\/wp-json\/wp\/v2\/posts\/60","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.beautifulplugins.com\/image-generator\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.beautifulplugins.com\/image-generator\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.beautifulplugins.com\/image-generator\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.beautifulplugins.com\/image-generator\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":1,"href":"https:\/\/demo.beautifulplugins.com\/image-generator\/wp-json\/wp\/v2\/posts\/60\/revisions"}],"predecessor-version":[{"id":65,"href":"https:\/\/demo.beautifulplugins.com\/image-generator\/wp-json\/wp\/v2\/posts\/60\/revisions\/65"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.beautifulplugins.com\/image-generator\/wp-json\/wp\/v2\/media\/62"}],"wp:attachment":[{"href":"https:\/\/demo.beautifulplugins.com\/image-generator\/wp-json\/wp\/v2\/media?parent=60"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.beautifulplugins.com\/image-generator\/wp-json\/wp\/v2\/categories?post=60"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.beautifulplugins.com\/image-generator\/wp-json\/wp\/v2\/tags?post=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}