How to Brand a Blog Without a Designer

How to Brand a Blog Without a Designer

You do not need an agency to look professional. A small, consistent set of choices is enough to make a blog feel intentional.

Choose your palette

Two main colours and one accent is plenty. Use the strongest colour for headlines and the accent for tiny details like labels and underlines.

How to Brand a Blog Without a Designer

Make images repeatable

Featured images are where most blogs fall apart. Use a small set of templates so every post cover looks like part of the same family.

How to Brand a Blog Without a Designer

Do that for a month and readers will start recognising your posts in a crowded feed before they read the title.

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